How Marvel Decided Iron Man Would Be Its First Superhero Movie

How Marvel Decided Iron Man Would Be Its First Superhero Movie

In 2008, Marvel Studios made a gamble that should be studied in film classes and business schools for years to come when it released Iron Man, thus birthing the Marvel Cinematic Universe. Marvel took Robert Downey Jr., who was something of a pariah given his legal woes and history of substance abuse, and had him play Tony Stark, the character who would become the backbone of a franchise unlike anything cinema has ever seen. This gamble was especially risky given that Iron Man was a B-list superhero at the time. So how did Marvel decide that Iron Man was the right character to begin this bold new venture? Why, he had the coolest toys, of course.

This wasn't just the opinion of one person or an assumption either. According to the book The Big Picture: The Fight For the Future of Movies by Ben Fritz (via QZ), Marvel actually went to kids to find out which superhero they took to most, at the time hoping to break even on the Marvel movies, but profit off the toys and merchandise. Groups of children were shown pictures of various Marvel superheroes and told about their powers, abilities and weapons. The children were then asked which hero they would most like to play with as a toy and, to the surprise of many, Iron Man emerged as the clear victor in a landslide. That simple exercise put Tony Stark in pole position to be the first hero out of the gate for Marvel's fledgling studio.

Personally I think Thor is probably a cooler action figure, but Iron Man isn't a surprising pick when you consider a kid's mindset, not knowing anything about these characters. Unlike most superheroes rocking tights, Iron Man has a badass suit of armor, so from an aesthetic standpoint, this makes a lot of sense. Plus he can fly, and he makes things go boom really well. Let's also not forget that with all the different types of armor Tony Stark designs, that means Marvel could make numerous kinds of action figures, each one looking slightly or majorly different than the one before.

It is truly fascinating that one of the key decisions in the genesis of a multi-billion dollar franchise was made in part based on a bunch of kids in a room picking out what hero they want to play with. There is something simultaneously pure and cynical about that approach. It is pure in that given that comic books generally first capture our imaginations when we are young, so it makes sense to see what appeals to a kid when making a movie about such characters. On the other hand, what character could produce the best story wasn't necessarily given as much weight, with the studio really hoping for the film to be a big budget toy commercial. Fortunately, those different facets met with a film that was creatively successful and a merch mover. The rest, as they say, is history.

The other thing to note here is that Marvel did not have the film rights to its most popular characters at the time. The company's A-list, recognizable heroes, like Spider-Man and the X-Men, had been sold off years before following a bankruptcy. So Marvel was forced to choose from what were perceived as lesser options. But given the way things turned out, I don't imagine it would go back and change things even if it could. And hey, Spider-Man is already back and perhaps the X-Men will be before too long as well.

So when you watch Avengers: Infinity War or Avengers 4 and marvel at how we get to live in a time with such fantastical movies that were once thought impossible, just remember that this all started as one big toy commercial, and thanks to the preferences of some kids, it turned into so much more.

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That doesn't bode well for Henry Cavill's future as Superman, as it was reported (but not officially confirmed) last year that he was hanging up the red cape.However, Vaughn did provide some details on what his Man of Steel 2 would have looked like, and it borrowed elements from the Superman movie he pitched in 2008.
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Patton Oswalt Figured Out The Trick To Getting Emotions Right When Voicing An Animated Character

Patton Oswalt Figured Out The Trick To Getting Emotions Right When Voicing An Animated Character

Looking at actor/comedian Patton Oswalts career as an entertainer, youll notice that his resume has quite a bit of voice work included. And why shouldnt it, considering one of his breakout roles in pop culture was that of Remy, the witty rat protagonist in Disney/Pixars Ratatouille?

While hes certainly gotten more exposure in live-action projects, with roles in everything from Young Adult to the recently cancelled A.P. Bio, voice acting is still something that Oswalt is hired to do quite a bit, and its all because of the expertise hed built up in the past couple of years. But with such talents comes great responsibility and technique, something that Patton Oswalt has in spades.

When speaking with him during the press day for The Secret Life of Pets 2, CinemaBlend got to learn more about just how the man who helped give a rat a heart infused a lot of life into the pre-existing character of Max. In particular, Oswalt had the following insight to share on how he navigates the emotional maze of this, and any other, voice role:

Think of the situation that character is in, and play that situation if they are, you know, being chased, if theyre cringing, cowering, joyful. Whatever that is, that will come out in your voice, and itll add energy to your voice. Because when youre in those situations, your body will flood you with endorphins or adrenaline, depending on what you need. And sometimes, I know this sounds so cheesy, but if you want to feel happy or smile, sometimes if you do that, it does change your mood a little bit. As an actor, doubly so; you just have to crank that up a little bit. I sound like some dumb, positive thinking guru, but IT WORKS!

Getting to hear the trademark Patton Oswalt energy in person is a unique experience, and its especially fantastic when speaking to him personally. Even slightly under the weather, as he was fighting a bit of a throat bug during our interview, the infectious nature of his approach to life comes through in everyday conversation.

So if youre going to hire anyone to play a neurotic dog that only wants the best for his little human, picking Mr. Oswalt to voice him in a film like The Secret Life of Pets 2 is akin to easy money earned. In the franchises second outing, we see a Max who's both more neurotic and more confident in his stride, as he and now best friend Duke, played by Eric Stonestreet, both team up to help be perfect doggy co-parents to Liam, their owners young son.

While The Secret Life of Pets 2 is a revolving narrative that switches through three major plotlines, the one where Patton Oswalts Max is mentored by Harrison Fords new character Rooster is perhaps the shining example of what this series does when its at its best. And part of that is thanks to Oswalt putting so much of his own energy into this scrappy little dog who slowly learns to be brave and go with the flow.

Even more impressive is the fact that when discussing the recording sessions for The Secret Life of Pets 2, Patton Oswalt mentioned that his work was done solo, without interacting with any of the cast during the production. This is not only a credit to Oswalts talents, but also to the entire cast of the film. When youve got personalities as big as Patton Oswalt, Kevin Hart, and Jenny Slate all performing their respective characters, and the energies mesh together this well, it truly does feel like some sort of magic has been made.

For the kids who enjoy The Secret Life of Pets 2, the energy that Patton Oswalt and the rest of the stellar ensemble cast put out will be invaluable, as itll excite them while watching their favorite characters on the screen once again. But for the adults that are tagging along with their youngsters, there will definitely be a reward to attending this weekends opening, as a stacked cast of professionals give the film their all.

The Secret Life of Pets 2 is currently in theaters. If youve already seen the film, stay tuned to CinemaBlend, as well be running more coverage on the films debut, and what the future may hold in store for a potential third round.

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